Frame 18 · Commercial
Golden Hour
- Client
- Halde Knitwear
- Role
- Photography and art direction
- Location
- Camargue, France
- Year
- 2023
The autumn campaign for Halde, a small knitwear label, shot at dawn and dusk in the flat salt country of the Camargue.
Frame 18 · 35mm · f/2 · 1/1000 s · ISO 100
First light, the far field.
Frame 19 · 65mm · f/4 · 1/250 s · ISO 100
Last light, the old Peugeot.
The story
Halde makes sweaters that are meant to be worn outside, so we went somewhere with nothing to hide behind. In the Camargue the land is so flat that the sun stays low for a long time at either end of the day, which gave us two short windows of usable light and a lot of waiting in between.
We shot on six mornings and five evenings. The car belonged to the farmer who let us use his field, and he asked for a print of it in return.
Next on the roll
Passersby
Slow shutters on the boulevards. The crowd turns to weather, and the one person standing still becomes the subject.
