Rule 01
Arrive before the light does.
The best hour on any location is the one before anyone else gets there.
40 min early, always
Frame 03 · About
The job, mostly
Most of my job is waiting. For the light to turn, for the wind to drop, for someone to forget that I am holding a camera. When it happens I have about a second. Everything else is making sure I am ready for it.
I am Leon Vale, a portrait, fashion and editorial photographer. I grew up in a house with a darkroom under the stairs and printed my first roll at eleven. I have been photographing for a living since 2014, and I still take a light meter to every job.
My work moves between commissions for magazines and labels and long personal series made slowly over months. The method is the same for both: arrive early, talk a lot, use as little light as the picture needs, and wait for the moment someone forgets the camera is there.
I am based wherever the next job is. Most years that means Paris, Berlin, Prishtina and the south of France, with a few longer trips in between.
see you on set, Leon
A roll of years
Rules on the darkroom wall
Rule 01
The best hour on any location is the one before anyone else gets there.
40 min early, always
Rule 02
Most problems are solved by moving a lamp or a person a step, not by adding more.
two if it rains
Rule 03
The first twenty minutes are a conversation. The camera stays on the table.
no camera, first 20 min
Rule 04
A picture is not finished until it holds up on paper, at size, on a wall.
the print decides
A day on set
Call sheet
Shoot day · Location to be confirmed
Sunrise 07:12 · Sunset 18:41
He never asks you to smile. He waits until you forget he is there, and then the picture is simply you.