Frame 05 · Fashion
Afterimage
- Client
- Maison Ilse
- Role
- Photography and creative direction
- Location
- Prishtina, Kosovo
- Year
- 2025
An autumn campaign for Maison Ilse, shot against painted backdrops in a borrowed theatre and on the streets around it.
Frame 05 · 45mm · f/5.6 · 1/2 s · ISO 100
Orange hour, half a second.
Frame 06 · 85mm · f/2.8 · 1/15 s · ISO 200
Stripes, mid-crowd.
Frame 07 · 85mm · f/4 · 1/4 s · ISO 100
Profile, with a light leak on the roll.
Frame 08 · 63mm · f/4 · 1/4 s · ISO 160
Exhale.
The story
Maison Ilse wanted the collection to feel like it was already moving before anyone put it on. So we never froze it. Every frame is a long exposure with a short burst of flash, which pins the face and lets the coat, the hair and the street keep going.
The orange backdrop was painted by hand the night before and was still drying when we started. The light streak in the profile frame is not a filter. It is a torch, swung once across the lens during a quarter-second exposure, on the fourth attempt.
Next on the roll
Open Field
Portraits made outside in the wind, from late afternoon until the light gives out. No reflectors, no stylist, only the weather.
